Dating l life
This is due to the fact that the access to a potential partner, love or sex got way easier through Social Media.Regarding to Deuze (2016) people who have a high Social Media consumption are even more likely to have troubles in their relationships like e.g. “Keep all doors open at any time” (Baumann, 2003) tend to be the new motto of dating in the 21st century.This might also be the reason why especially the younger generations tend to upload shirtless or bikini pictures on Social Media and dating apps.
Dating l life
This also goes hand in hand with the theory of Schau and Gilly (2003) mentioned before, which states that people tend to create a digital imsgr and therefore different self when using Social Media trough e.g. Ward (2016) talks about a similar concept called impression management which likewise deals with the fact that people tend to present themselves in a way which they think is catchy towards the other sex and helps them felling more confident in the dating world.
The aim is to have as much control as possible of the impressions others have of you and therefore manipulation is an alarmingly often used tool. online dating apps pay extra attention to which pictures they choose as it represents the first impression. Tinder and the Dawn of the “Dating Apocalypse” Available Online: [Accessed 29.
In 2012 Sean Rad and Justin Mateen had the idea of creating the first dating platform, which was only constructed as a smartphone application and not a website.
Therefore the new possibility of dating through Social Media became even more relevant, especially for Generation Y, which could be just as well called smartphone generation (Stampler, 2014).
This is due to the fact that virtual communications for a not irrelevant amount of people tend to be smoother.