There have been some consequences to this shift: As TV became more commercialized, so, too, did love and marriage.By the late 2000s, dating shows needed to continue to evolve in order to compete with other programs.But over the past 30 years, these customs have been upended.
But, to some viewers, if there were an ideal of pure love, this certainly wasn’t it.
And it was a far cry from a dating show that purported to “serve the people.”Not surprisingly, widespread outcry only augmented the fame of the shows and their contestants, and SARFT—China’s State Administration of Radio, Film, and Television—eventually took action.
Despite all the limitations, the show was a groundbreaking depiction of courtship.
It took decisions about love and marriage from the private home to the very public domain of broadcast TV.
Marriage matchmaking has always been an important cultural practice in China.