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If you write for a publication, review older copies and look for examples that you know would work with your audience and tweak them.
Viral Nova.com, a website that repackages content that is already available, does a great job of writing compelling headlines.
Tim Ferris created multiple titles for his book, , before settling on the mega hit.
He ran a series of Google ads and looked at the click through rates, simply choosing the one with the highest.
You may as well focus on attracting those who will jive with you than going for worldwide mass appeal.