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The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.
"It is a holy grail." In the 1990s Sideman studied art and technology in New York.
He was part of a group that believed everyone would soon be the star of their own reality television series, all broadcast on the web.
Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.
"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.
He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.