Speed dating jan 11detroit
"What has made this revolution possible is that Toyota is a company with a focus on technology, because we think innovation is the future of our company," Ogiso said in an interview. We are trying very hard, and it is very difficult." Ogiso's humility is typical of Toyota.
But some analysts said Toyota seems to have bowed to larger political concerns, calculating that by allying with the politically powerful Detroit automakers on the anti-environment lawsuits, it could defuse pressure in Congress for anti-Japanese tariffs. sales are soaring while American automakers' sales are slumping, there is never time for bragging. consumers are concluding that what they save in gasoline and on tax credits from driving a hybrid does not justify the roughly $3,000 premium they face at the dealership, even with high and volatile fuel prices, analysts said. or pay for it incrementally in the form of a different vehicle that gets a slightly lower fuel economy," CSM Worldwide analyst Mike Jackson said.
"Toyota is hypersensitive to the potential for protectionist backlash," Jeffrey Liker said, pointing out that Toyota's exports from Japan to North America are growing fast, reaching 940,000 cars in 2005, up 16 percent from 2004. fuel-efficiency rules, the high mileage of the Prius helps Toyota comply with fleet averages even as it launches gas guzzlers like a larger, beefed-up version of the Tundra, its big pickup. A hybrid version of the best-selling Camry will be released this autumn. And here's why that "successful gamble" could very well be just a lot of hype. type=ousiv&story ID=2006-04-24T203917Z_01_N24388311_RTRIDST_0_BUSINESSPRO-AUTOS-HYBRIDS-DC. XML US hybrid sales mostly slack despite gasoline hike Mon Apr 24, 2006 PM ET By Poornima Gupta DETROIT (Reuters) - U. gas prices have risen nearly a third over the past year without touching off a boom in sales of fuel-efficient hybrid vehicles, some of which are sitting on dealer lots for as long as three months. That poses a problem for car makers including Honda Motor Co. Gasoline prices across United States are nearing $3 a gallon, up from $2.23 a year ago, driven by a surge in oil prices to record highs. consumers, the economics still favor traditional gasoline-powered cars.
Here's an example of why Japanese auto companies will keep winning at the expense of GM and Ford: Behind Toyota's hybrid revolution Automaker's successful gamble with Prius fuels its image as a trendsetter Robert Collier, San Francisco Chronicle Staff Writer Monday, April 24, 2006 assemble doors for the Prius at the Toyota Tsutsumi Plant in Toyota City, Japan. With an ill-fitting suit and spiky hairdo, his hands flutter bashfully across his face as he talks of "difficulties," "challenges" and "problems." The 45-year-old engineer refuses to brag about his accomplishments.
hybrid sales Ogiso, chief designer of the Prius, stands inside the Toyota showroom in Toyota City, about 150 miles southwest of Tokyo Toyota City, Japan -- Satoshi Ogiso doesn't look or act like a brash automobile executive.
For years, Toyota recorded solid growth because of its dependable, fuel-efficient cars such as the Camry. Executives at GM, Ford and Daimler-Chrysler derided the hybrids as money-losers and lagged in producing their own models. Hybrids make up only 3 percent of Toyota's overall world sales, but the buzz resulting from their success has added to Toyota's public image as a trend leader.