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No matter what you’re trying to achieve, and how great your finely tuned email copy may be, you’ll fail if the recipient doesn’t open your email.
Yours can be lower depending on your situation, but if you can stay in the 14% - 27% range, you can be confident that you’re doing well.
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You’ve spent hours crafting an EPIC piece of content, now you want people to read it.
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Every subject line example is based on our own data, plus five of the most common types of emails we all send.